Introduction to E-commerce(Dongbei University of Finance & Economics) 中国大学慕课答案2024完整版100分

对应课程:点击查看
起止时间:2021-03-10到2021-07-12
更新状态:每5天更新一次

Chapter 1 Overview of E-commerce Unit 1 Test

1、 In short, e-commerce is __ carried out on the Internet using modern information technology.

A:Express delivery service
B:Customer service
C:Marketing activity
D:Trading activity
答案: Trading activity

2、 Which of the following descriptions of e-commerce and traditional commerce is not true?

A:The logistics and distribution methods of e-commerce are different from those of traditional commerce.
B:E-commerce activities can not be limited by time and space, while traditional commerce can not do this.
C:E-commerce can more easily realize the differentiation of customers’ personalities and put ads in a targeted way.
D:E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.
答案: E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.

3、 Which of the following impacts of e-commerce on traditional commerce is not true?

A:The market form has the characteristics of virtualization and globalization.
B:The supply chain has developed from centering on the core enterprises to the way of gradual transmission.
C:The marketing method of the enterprises has developed from large-scale marketing to precision marketing.
D:E-commerce has changed the shopping decision-making process of consumers, and has also made consumers shop more rationally.
答案: The supply chain has developed from centering on the core enterprises to the way of gradual transmission.

4、 Which of the following causes of e-commerce is not true?

A:Increasing market competition
B:Development of information and communication technology
C:Development of express service industry
D:Development of global trade liberalization
答案: Development of express service industry

5、 E-commerce can be divided into __ based on the transaction degree.

A:B2B, B2C, C2C and B2G
B:Internet e-commerce, Intranet e-commerce, extranet e-commerce and mobile commerce
C:EDI-based e-commerce and non-EDI e-commerce
D:Complete e-commerce and incomplete e-commerce
答案: Complete e-commerce and incomplete e-commerce

Chapter 2 Framework and Model of Electronic Commerce Unit 2 Test

1、 In the following descriptions of the framework of e-commerce, which one is not true?

A:The architecture of e-commerce include: hardware platform, network platform, software platform, and business service support platform.
B:The application of e-commerce includes market e-commerce, enterprise e-commerce and social e-commerce.
C:Public policies, laws and credit systems are the pillars of the e-commerce framework.
D:Technical standards and security are the pillars of the e-commerce framework.
答案: Public policies, laws and credit systems are the pillars of the e-commerce framework.

2、 The basic types of B2B e-commerce do not include __.

A:seller’s market model
B:trading market model
C:buyer’s market model
D:subscription model
答案: subscription model

3、 Which of the following does not belong to the business model of B2C e-commerce?

A:Online supermarket
B:Online shopping mall
C:Online subscription
D:Online procurement
答案: Online procurement

4、 The operation model of C2C e-commerce does not include __.

A:Online auction
B:Third-party trading platform
C:Classified advertising
D:Online gift model
答案: Online gift model

5、 The difference between O2O model and B2C model is that __.

A:O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services
B:O2O model allows consumers to pay offline
C:B2C model requires consumers to pick up the goods at the merchants
D:O2O allows merchants to have no offline physical stores
答案: O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services

Chapter 3 E-commerce Security Unit 3 Test

1、 The six key dimensions to e-commerce security are: nonrepudiation, authenticity, availability, integrity, privacy, and:

A:confidentiality.
B:usability.
C:functionality.
D:viability.
答案: confidentiality.

2、 All of the following are types of firewall except:

A:Packet Filtering Firewall
B:Proxy Firewall
C:Stateful Inspection Firewall
D:IDS Firewall
答案: IDS Firewall

3、 __establishes private network connection with intranet and extranet through public network.

A:Access VPN
B:Intranet VPN
C:Extranet VPN
D:Internet VPN
答案: Access VPN

4、 If you used a symmetric key encryption for large documents, with public key encryption to encrypt and send the symmetric key, you would be using a digital:

A:envelope.
B:signature.
C:certificate.
D:hash.
答案: envelope.

5、 All of the following statements about digital time stamps are true except:

A:The digital timestamp is provided by the DTS service organization.
B:Time-stamped files can be modified.
C:The digital time stamp is used exclusively to prove the time the message was sent.
D:It is not possible to timestamp a file with a date and time different from the current date and time.
答案: Time-stamped files can be modified.

Chapter 4 Internet Marketing Unit 4 Test

1、 Promoting products and brands by Gmail belongs to __?

A:online advertising marketing
B:mailing list marketing
C:IM marketing
D:Email marketing
答案: Email marketing

2、 Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect __.

A:viral marketing
B:video advertising
C:microblog marketing
D:Integrated marketing
答案: viral marketing

3、 All of the following descriptions about 4Ps are true except:

A:The 4 Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
B:The 4 Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
C:The 4 Ps provide a framework for marketing decision-making, which helps to define marketing options in terms of price, product, promotion, and place, to meets a specific customer need or demand.
D:The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication.
答案: The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication.

4、 __ is one kind of promotion that delivering promotional content to users through digital advertising.

A:website promotion
B:online relationship promotion
C:sales promotion
D:online advertising promotion
答案: online advertising promotion

5、 What are the reasons for the emergence of Internet marketing?

A:emergence and development of the Internet
B:changes in consumer values
C:search engine generation and development
D:increasing competition in the trading market
答案: emergence and development of the Internet;
changes in consumer values;
increasing competition in the trading market

Chapter 5 Online Banking and E-payment Unit 5 Test

1、 UnionPay QuickPass belongs to __.

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对应课程:点击查看起止时间:2021-03-10到2021-07-12 更新状态:每5天更新一次Chapter 1 Overview of E-commerce Unit 1 Test In short, e-commerce is __ carried out on the Internet using modern information technology.A:Express delivery service B:Customer service C:Marketing activity D:Trading activity 答案: Trading activity Which of the following descriptions of e-commerce and traditional commerce is not true?A:The logistics and distribution methods of e-commerce are different from those of traditional commerce. B:E-commerce activities can not be limited by time and space, while traditional commerce can not do this. C:E-commerce can more easily realize the differentiation of customers’ personalities and put ads in a targeted way. D:E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid. 答案: E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid. Which of the following impacts of e-commerce on traditional commerce is not true?A:The market form has the characteristics of virtualization and globalization. B:The supply chain has developed from centering on the core enterprises to the way of gradual transmission. C:The marketing method of the enterprises has developed from large-scale marketing to precision marketing. D:E-commerce has changed the shopping decision-making process of consumers, and has also made consumers shop more rationally. 答案: The supply chain has developed from centering on the core enterprises to the way of gradual transmission. Which of the following causes of e-commerce is not true?A:Increasing market competition B:Development of information and communication technology C:Development of express service industry D:Development of global trade liberalization 答案: Development of express service industry E-commerce can be divided into __ based on the transaction degree.A:B2B, B2C, C2C and B2G B:Internet e-commerce, Intranet e-commerce, extranet e-commerce and mobile commerce C:EDI-based e-commerce and non-EDI e-commerce D:Complete e-commerce and incomplete e-commerce 答案: Complete e-commerce and incomplete e-commerceChapter 2 Framework and Model of Electronic Commerce Unit 2 Test In the following descriptions of the framework of e-commerce, which one is not true?A:The architecture of e-commerce include: hardware platform, network platform, software platform, and business service support platform. B:The application of e-commerce includes market e-commerce, enterprise e-commerce and social e-commerce. C:Public policies, laws and credit systems are the pillars of the e-commerce framework. D:Technical standards and security are the pillars of the e-commerce framework. 答案: Public policies, laws and credit systems are the pillars of the e-commerce framework. The basic types of B2B e-commerce do not include __.A:seller’s market model B:trading market model C:buyer’s market model D:subscription model 答案: subscription model Which of the following does not belong to the business model of B2C e-commerce?A:Online supermarket B:Online shopping mall C:Online subscription D:Online procurement 答案: Online procurement The operation model of C2C e-commerce does not include __.A:Online auction B:Third-party trading platform C:Classified advertising D:Online gift model 答案: Online gift model The difference between O2O model and B2C model is that __.A:O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services B:O2O model allows consumers to pay offline C:B2C model requires consumers to pick up the goods at the merchants D:O2O allows merchants to have no offline physical stores 答案: O2O model means that after consumers purchase goods and services online, they must go offline to enjoy servicesChapter 3 E-commerce Security Unit 3 Test The six key dimensions to e-commerce security are: nonrepudiation, authenticity, availability, integrity, privacy, and:A:confidentiality. B:usability. C:functionality. D:viability. 答案: confidentiality. All of the following are types of firewall except:A:Packet Filtering Firewall B:Proxy Firewall C:Stateful Inspection Firewall D:IDS Firewall 答案: IDS Firewall __establishes private network connection with intranet and extranet through public network.A:Access VPN B:Intranet VPN C:Extranet VPN D:Internet VPN 答案: Access VPN If you used a symmetric key encryption for large documents, with public key encryption to encrypt and send the symmetric key, you would be using a digital:A:envelope. B:signature. C:certificate. D:hash. 答案: envelope. All of the following statements about digital time stamps are true except:A:The digital timestamp is provided by the DTS service organization. B:Time-stamped files can be modified. C:The digital time stamp is used exclusively to prove the time the message was sent. D:It is not possible to timestamp a file with a date and time different from the current date and time. 答案: Time-stamped files can be modified.Chapter 4 Internet Marketing Unit 4 Test Promoting products and brands by Gmail belongs to __?A:online advertising marketing B:mailing list marketing C:IM marketing D:Email marketing 答案: Email marketing Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect __.A:viral marketing B:video advertising C:microblog marketing D:Integrated marketing 答案: viral marketing All of the following descriptions about 4Ps are true except:A:The 4 Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service. B:The 4 Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another. C:The 4 Ps provide a framework for marketing decision-making, which helps to define marketing options in terms of price, product, promotion, and place, to meets a specific customer need or demand. D:The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication. 答案: The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication. __ is one kind of promotion that delivering promotional content to users through digital advertising.A:website promotion B:online relationship promotion C:sales promotion D:online advertising promotion 答案: online advertising promotion What are the reasons for the emergence of Internet marketing?A:emergence and development of the Internet B:changes in consumer values C:search engine generation and development D:increasing competition in the trading market 答案: emergence and development of the Internet; changes in consumer values; increasing competition in the trading marketChapter 5 Online Banking and E-payment Unit 5 Test UnionPay QuickPass belongs to __.

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