对应课程:点击查看
起止时间:2020-02-17到2020-03-15
更新状态:已完结
Unit 1 Communication Self-assessment
1、 Which of the following verbs suggests a persuasive purpose?
A:Compare.
B:Evaluate.
C:Discuss.
D:All of the above.
答案: All of the above.
2、 Which of the following serves as a good thesis statement?
A:The effect of the Internet on society.
B:The American automobile industry has many problems.
C:More people are attending community colleges.
D:Recycling programs, though expensive at first, are ultimately an efficient, cost effective, and environmentally sound means of reducing waste in our environment.
答案: Recycling programs, though expensive at first, are ultimately an efficient, cost effective, and environmentally sound means of reducing waste in our environment.
3、 The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR. Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such things as foreign.According to the passage, U.S. leadership in public relations is being threatened because of __.
A:an unparalleled increase in the number of public relations companies
B:shrinking cultural differences and new communications technologies
C: the decreasing number of multinational corporations in the U.S.
D:increased efforts of other countries in public relations
答案: increased efforts of other countries in public relations
4、 London could soon replace New York as the center of PR because __.
A:British companies are more ambitious than U.S. companies
B:British companies place more importance on PR than U.S. companies
C:British companies are heavily involved in planning activities
D:four of the world’s top public relations agencies are British-owned
答案: British companies place more importance on PR than U.S. companies
5、 The word “provincial” (Line 1, Para. 3) most probably means “__”.
A:limited in outlook
B:like people from the provinces
C:rigid in thinking
D: interested in world financial affairs
答案: limited in outlook
6、 We learn from the third paragraph that employees in the American PR industry __.
A:speak at least one foreign language fluently
B:are ignorant about world geography
C:are not as sophisticated as their European counterparts
D:enjoy reading a great variety of English business publications
答案: are ignorant about world geography
7、 What lesson might the PR industry take from Ted Turner of CNN?
A:American PR companies should be more internationally-minded.
B:The American PR industry should develop global communications technologies.
C:People working in PR should be more fluent in foreign languages.
D:People involved in PR should avoid using the word “foreign”.
答案: American PR companies should be more internationally-minded.
8、 New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal.The employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and can have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.What is the author’s attitude toward high-tech communications equipment?
A:Critical.
B:Prejudiced.
C:Indifferent.
D:Positive.
答案: Positive.
9、 With the increased use of high-tech communications equipment, businesspeople __.
A:have to get familiar with modern technology
B:are gaining more economic benefits from domestic operations
C: are attaching more importance to their overseas business
D:are eager to work overseas
答案: are attaching more importance to their overseas business
10、 In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means __.
A:being unable to think properly for lack of insight
B:being totally out of touch with business at home
C:missing opportunities for promotion when abroad
D:leaving all care and worry behind
答案: missing opportunities for promotion when abroad
11、 According to the passage, what is an important consideration of international corporations in employing people today?
A:Connections with businesses overseas.
B:Ability to speak the client’s language.
C:Technical know-how.
D:Business experience.
答案: Ability to speak the client’s language.
12、 The advantage of employees having foreign language skills is that they can __.
A:better control the whole negotiation process
B:easily find new approaches to meet market needs
C:fast-forward their proposals to headquarters
D:easily make friends with businesspeople abroad
答案: better control the whole negotiation process
13、 Most pieces of writing have a thesis, even if it isn’t explicitly stated.
A:正确
B:错误
答案: 正确
14、 A scientific hypothesis is stated at the beginning of a scientific paper and should be answered by the conclusion.
A:正确
B:错误
答案: 正确
15、 In English sentences the new information is usually introduced at the _ (beginning/end) of sentences.
答案: end
16、 Fill the blank with one of the words given below.Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize The new law makes no _____ between adults and children.
答案: distinction
17、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize It’s not a _____ that none of the directors are women.
答案: coincidence
18、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize He handed the case down to one of his _____ officers.
答案: subordinate
19、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize Modern music is often considered _____ to that of the past.
答案: inferior
20、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize He has had nine Oscar _____.
答案: nominations
21、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize Two factories were closed in an _____ to cut costs.
答案: attempt
22、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize We first build up a detailed _____ of our customers and their requirements.
答案: profile
23、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinateattemptnominationdistinction categorizemanipulateinferiormaximizeThey did a lot to _____ efficiency.
答案: maximize
24、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize Participants were _____ according to age.
答案: categorized
25、 Fill in the blank with one of the words given below. Change the form where necessary.coincidenceprofilesubordinate attempt nominationdistinction categorize manipulateinferiormaximize As a politician, he knows how to _____ public opinion.
答案: manipulate
Unit 2 Information Self-assessment
1、 Which of the following is NOT a criterion for identifying cause and effect?
A:Temporal precedence
B:Co-variation of cause and effect
C:Relevance of events
D:No plausible alternative explanations
答案: Relevance of events
2、 Which part in the following sentence is the cause-effect signal word, “The torrential flood devastated many villages just in one day.”?
A:the torrential flood
B:devastated
C:many villages
D:just in one day
答案: devastated
3、 Questions 16 to 20 are based on the following passage. The rise of the Internet has been one of the most transformative developments in human history, comparable in impact to the invention of the printing press and the telegraph. Over two billion people worldwide now have access to vastly more information than ever before, and can communicate with each other instantly, often using Web-connected mobile devices they carry everywhere. But the Internet’s tremendous impact has only just begun.“Mass adoption of the Internet is driving one of the most exciting social, cultural, and political transformations in history, and unlike earlier periods of change, this time the effects are fully global,” Schmidt and Cohen write in their new book, The New Digital Age.Perhaps the most profound changes will come when the five billion people worldwide who currently lack Internet access get online. The authors do an excellent job of examining the implications of the Internet revolution for individuals, governments, and institutions like the news media. But if the book has one major shortcoming, it’s that the authors don’t spend enough time applying a critical eye to the role of Internet businesses in these sweeping changes.In their book, the authors provide the most authoritative volume to date that describes—and more importantly predicts—how the Internet will shape our lives in the coming decades. They paint a picture of a world in which individuals, companies, institutions, and governments must deal with two realities, one physical, and one virtual.At the core of the book is the idea that “technology is neutral, but people aren’t.” By using this concept as a starting point, the authors aim to move beyond the now familiar optimist vs. pessimist dichotomy (对立观点) that has characterized many recent debates about whether the rise of the Internet will ultimately be good or bad for society. In an interview with TIME earlier this week, Cohen said although he and his co-author are optimistic about many aspects of the Internet, they’re also realistic about the risks and dangers that lie ahead when the next five billion people come online, particularly with respect to personal privacy and state surveillance (监视).In what way is the rise of the Internet similar to the invention of the printing press and the telegraph?
A:It transforms human history.
B:It facilitates daily communication.
C:It is adopted by all humanity
D:It revolutionizes people’s thinking
答案: It facilitates daily communication.
4、 How do Schmidt and Cohen describe the effects of the Internet?
A:They are immeasurable.
B:They are unpredictable.
C:They are worldwide.
D:They are contaminating.
答案: They are worldwide.
5、 In what respect is the book The New Digital Age considered inadequate?
A:It lacks an objective evaluation of the role of Internet businesses.
B:It fails to recognize the impact of the Internet technology.
C:It fails to look into the social implications of the Internet.
D:It does not address the technical aspects of Internet communication.
答案: It lacks an objective evaluation of the role of Internet businesses.
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