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第一章 单元测试
1、
Business communication has become more challenging than ever before, because of ( )
A:the pervasiveness of digital technology
B:the globalization of business and the increase in workforce diversity
C:the increasingly flattened management style and emphasis on team work
答案: the pervasiveness of digital technology;the globalization of business and the increase in workforce diversity;the increasingly flattened management style and emphasis on team work
2、
Which of the following represents a goal for business writers? ( )
A:You should concentrate on your feelings in business messages.
B:You should get your audience to believe and accept your ideas.
C:You should create messages that are lengthy to demonstrate your superior intellect and language skills.
D:You should write business messages from your perspective.
答案: You should get your audience to believe and accept your ideas.
3、
Which of the following describes the language feature of business writing? ( )
A:use of nominalizations
B:long, complex sentences
C:plain language and familiar words
D:frequent use of disciplinary terminologies
答案: plain language and familiar words
4、
When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )
A:write to solve a problem or convey information.
B:present ideas clearly but concisely.
C:concentrate on looking at the problem from the receiver’s perspective.
D:attempt to get your audience to believe and accept your message.
答案: concentrate on looking at the problem from the receiver’s perspective.
5、
Business writing should be purposeful. In this context purposeful can best be defined as ( )
A:presenting ideas clearly and concisely.
B:getting your audience to believe and accept your message.
C:solving problems and conveying information.
D:concentrating on the receiver’s perspective instead of your own.
答案: solving problems and conveying information.
6、
Business writing should be economical. In this context economical can best be defined as ( )
A:solving problems and conveying information.
B:getting your audience to believe and accept your message.
C:presenting ideas clearly and concisely.
D:concentrating on the receiver’s perspective instead of your own.
答案: presenting ideas clearly and concisely.
7、
A business message should be long because quantity enhances quality. ( )
A:False
B:True
答案: False
8、
When you compose a business messages, you often need to cater for several levels of readership. ( )
A:False
B:True
答案: True
9、
One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )
A:False
B:True
答案: False
10、
Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )
A:True
B:False
答案: False
第二章 单元测试
1、
What question should you ask to visualize your audience? ( )
A:What position does the person hold in the organization?
B:Do I need to include more background information?
C:Should I expect a neutral, positive, or negative response to my message?
D:All answer choices are questions you should ask to visualize your audience.
答案: All answer choices are questions you should ask to visualize your audience.
2、
Stephanie is preparing a market analysis for her business plan. For firsthand information she should ( )
A:review scientific experiments conducted by experts.
B:search the Internet for related Web sites.
C:search manually in her local library.
D:conduct interviews and surveys or organize a focus group.
答案: conduct interviews and surveys or organize a focus group.
3、
Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff? ( )
A:Research in company files
B:Library research rooms
C:Questionnaires and surveys of employees
D:Tightly controlled scientific experimentation
答案: Questionnaires and surveys of employees
4、
The direct strategy would be most appropriate when ( )
A:expecting the audience to be pleased, mildly interested, or neutral.
B:delivering bad news.
C:revealing sensitive news.
D:presenting ideas requiring persuasion.
答案: expecting the audience to be pleased, mildly interested, or neutral.
5、
Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Richard used is called ( )
A:indirect.
B:frontloading.
C:direct.
D:passive voice.
答案: indirect.
6、
What is a sentence fragment? ( )
A:Two independent clauses connected without punctuation or a conjunction
B:Two independent clauses connected by a comma without a conjunction
C:A broken-off part of a complex sentence
D:The part of a sentence containing the verb
答案: A broken-off part of a complex sentence
7、
Which of the following contains no sentence faults? ( )
A:Having good health insurance is important to employees we need to keep that in mind.
B:Review the list of benefits, then let me know what you think.
C:Which is why we are considering new health insurance options.
D:HealthNet’s coverage is extensive, and the rates are fair.
答案: HealthNet’s coverage is extensive, and the rates are fair.
8、
Which statement is accurate? ( )
A:Revision should always occur after you have completed writing.
B:Revising and proofreading involve the same steps.
C:Proofreading involves using only a spell checker.
D:Business messages must be clear, concise, and readable.
答案: Business messages must be clear, concise, and readable.
9、
Which of the following best avoids flabby expressions? ( )
A:The CEO is of the opinion that stock prices will increase next quarter.
B:We do not expect any pay raises at this point in time.
C:In very few cases do job applicants perform adequate research about a company.
D:Although many employees have requested training, we can’t afford the extra expense.
答案: Although many employees have requested training, we can’t afford the extra expense.
10、
Which of the following best avoids a long lead-in? ( )
A:Yes, we will send the information you requested.
B:You may be interested to learn that we will send the information you requested.
C:This is to advise you that we will send the information you requested.
D:I am writing this letter to inform you that we will send the information you requested.
答案: Yes, we will send the information you requested.
第三章 单元测试
1、
Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider ( )
A:jargon.
B:unfamiliar.
C:slang.
D:conversational.
答案: unfamiliar.
2、
Which of the following sentences best focuses on the audience? ( )
A:You can help us by sending us your payment immediately.
B:All sentences are focused on the audience rather than the sender.
C:We are very pleased to have you as our newest customer.
D:Register now to lock in your preferred travel dates.
答案: Register now to lock in your preferred travel dates.
3、
As employees use instant messaging to conduct more business, they should send messages that are informal, conversational, and ( )
A:professional.
B:streamlined (e.g., using abbreviations such as ur for you are).
C:filled with slang and jargon.
D:casual, including low-level language.
答案: professional.
4、
Which of the following is most acceptable for business writing? ( )
A:Our company stipulates that you must submit your hours so that we can compensate you properly.
B:Please check with your supervisor for information about salary increases.
C:It is imperative that we ascertain whether you qualify for benefits.
D:Your remuneration will perpetuate for three weeks after your termination.
答案: Please check with your supervisor for information about salary increases.
5、
Which of the following demonstrates effective business writing? ( )
A:The office personnel will assist you with your forms.
B:The female attorney graduated from Yale.
C:All executives and their wives will attend the Reno conference.
D:A salesman must meet monthly sales quotas.
答案: The office personnel will assist you with your forms.
6、
To emphasize an idea through mechanics, place it in ( )
A:Any of these techniques would emphasize the idea.
B:boldface.
C:capital letters.
D:a different font style.
答案: Any of these techniques would emphasize the idea.
7、
Which of the following statements regarding bulleted or numbered lists is accurate? ( )
A:Lists confuse readers because they are visually distracting.
B:Lists decrease the readability level of a document.
C:Lists allow readers to review main ideas quickly.
D:Lists decrease a reader’s comprehension of the main ideas.
答案: Lists allow readers to review main ideas quickly.
8、
Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer. ( )
A:True
B:False
答案: False
9、
The following sentence effectively uses a stylistic device to de-emphasize the bad news: Although we don’t have any available positions at this time, we were pleased to receive your application and will keep it on file for six months. ( )
A:False
B:True
答案: True
10、
What question should you ask to visualize your audience? ( )
A:All answer choices are questions you should ask to visualize your audience.
B:What position does the person hold in the organization?
C:Should I expect a neutral, positive, or negative response to my message?
D:Do I need to include more background information?
答案: All answer choices are questions you should ask to visualize your audience.
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