商务英语(山东工商学院) 中国大学慕课答案2024完整版100分

对应课程:点击查看
起止时间:2020-02-24到2020-07-20
更新状态:已完结

Unit 1 Brands Unit 1 单元测验

1、 The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .

A:brand stretching
B:brand loyalty
C:brand awareness
D:brand equity
答案: brand stretching

2、 Consumers who always buy Levi’s when they need a new pair of jeans are showing ____ .

A:brand stretching
B:brand loyalty
C: brand awareness
D: brand equity
答案: brand loyalty

3、 The use of BMW cars and Nokia phones in James Bond films are examples of _____ .

A:product endorsement
B: product placement
C: product cycle
D: product range
答案: product placement

4、 Cheap but good Chinese products have brought _____ to Americans by giving them more choices and reducing the country’s inflation rate.

A:intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: tangible benefits

5、 Not enough people recognize our logo; we need to spend a lot more on raising_____ .

A:brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: brand awareness

6、 David Beckham advertising Vodafone is an example of _____ .

A: product endorsement
B: product placement
C: product cycle
D: product range
答案: product endorsement

7、 _____ refers to the value, both tangible and intangible, that a brand adds to a product/service.

A: Brand loyalty
B:Brand awareness
C: Brand equity
D: Brand name
答案: Brand equity

8、 ____ refer to the statistical data of a population, especially those showing average age, income, education, etc.

A:Focus group
B: Customers
C: Stockers
D: Demographics
答案: Demographics

9、 The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.

A:logo
B: brand
C: name
D:slogan
答案: logo

10、 For example, if a company has 1.5 million shares outstanding at a share price of $25, its _____ is $37.5 million.

A:market cap
B: profit
C: maximum value
D: capital
答案: market cap

11、 In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.

A:正确
B:错误
答案: 正确

12、 Note-taking should take place during class.

A:正确
B:错误
答案: 错误

13、 If textbook assignments are boring, the student does not have to complete them.

A:正确
B:错误
答案: 错误

14、 It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.

A:正确
B:错误
答案: 错误

15、 Before a class begins, it is important to review notes from reading assignments and previous lectures.

A:正确
B:错误
答案: 正确

16、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems.
答案: In my opinion

17、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think John: ______ (2) focus on our brand image first? That’s the key issue!
答案: Why don’t we

18、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Andy: ______ (3) I can’t agree. What we need is a wider product range.
答案: I’m afraid

19、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same time.
答案: How about

20、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage.
答案: I see

Unit 2 Travel Unit 2 单元测验

1、 Travel happens with or without luggage, and it can be one way or __ trip.

A:around
B:round
C:back
D:odd
答案: round

2、 If you go abroad, you need your __ as one of your travel documents.

A:passport
B:money
C:insurance
D:credit card
答案: passport

3、 In customer loyalty program, customers are often given a unique ______, such as a membership card.

A:reward
B:letter
C:identifier
D:badge
答案: identifier

4、 Loyalty programs could ___.

A:largely increase investment
B:decrease the company’s fame
C:strengthen the relationship with customers
D:disturv the management
答案: strengthen the relationship with customers

5、 According to the video, English listening is influenced by__.

A:speaking speed
B:noisy environment
C:the listener’s emotion
D:the listener’s grammar
答案: speaking speed

6、 Dealing with a customer’s complaints, you should___.

A:repeat back what you are hearing to show that you have listened
B:keep on asking questions to dig out the truth
C:always stand on your company to defend its benefits
D: be very serious towards your customer
答案: repeat back what you are hearing to show that you have listened

7、 The letter to point out a mistake by the letter’s recipient is called the letter of _.

A:complaint
B:order
C:request
D:application
答案: complaint

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对应课程:点击查看起止时间:2020-02-24到2020-07-20 更新状态:已完结Unit 1 Brands Unit 1 单元测验 The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .A:brand stretching B:brand loyalty C:brand awareness D:brand equity 答案: brand stretching Consumers who always buy Levi’s when they need a new pair of jeans are showing ____ .A:brand stretching B:brand loyalty C: brand awareness D: brand equity 答案: brand loyalty The use of BMW cars and Nokia phones in James Bond films are examples of _____ .A:product endorsement B: product placement C: product cycle D: product range 答案: product placement Cheap but good Chinese products have brought _____ to Americans by giving them more choices and reducing the country’s inflation rate.A:intangible benefits B: tangible benefits C: outsource D: disadvantage 答案: tangible benefits Not enough people recognize our logo; we need to spend a lot more on raising_____ .A:brand stretching B: brand loyalty C: brand awareness D: brand equity 答案: brand awareness David Beckham advertising Vodafone is an example of _____ .A: product endorsement B: product placement C: product cycle D: product range 答案: product endorsement _____ refers to the value, both tangible and intangible, that a brand adds to a product/service.A: Brand loyalty B:Brand awareness C: Brand equity D: Brand name 答案: Brand equity ____ refer to the statistical data of a population, especially those showing average age, income, education, etc.A:Focus group B: Customers C: Stockers D: Demographics 答案: Demographics The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.A:logo B: brand C: name D:slogan 答案: logo For example, if a company has 1.5 million shares outstanding at a share price of $25, its _____ is $37.5 million.A:market cap B: profit C: maximum value D: capital 答案: market cap In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.A:正确 B:错误答案: 正确 Note-taking should take place during class.A:正确 B:错误答案: 错误 If textbook assignments are boring, the student does not have to complete them.A:正确 B:错误答案: 错误 It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.A:正确 B:错误答案: 错误 Before a class begins, it is important to review notes from reading assignments and previous lectures.A:正确 B:错误答案: 正确 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems. 答案: In my opinion Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think John: ______ (2) focus on our brand image first? That’s the key issue! 答案: Why don’t we Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Andy: ______ (3) I can’t agree. What we need is a wider product range. 答案: I’m afraid Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same time. 答案: How about Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage. 答案: I seeUnit 2 Travel Unit 2 单元测验 Travel happens with or without luggage, and it can be one way or __ trip.A:around B:round C:back D:odd 答案: round If you go abroad, you need your __ as one of your travel documents.A:passport B:money C:insurance D:credit card 答案: passport In customer loyalty program, customers are often given a unique ______, such as a membership card.A:reward B:letter C:identifier D:badge 答案: identifier Loyalty programs could ___.A:largely increase investment B:decrease the company’s fame C:strengthen the relationship with customers D:disturv the management 答案: strengthen the relationship with customers According to the video, English listening is influenced by__.A:speaking speed B:noisy environment C:the listener’s emotion D:the listener’s grammar 答案: speaking speed Dealing with a customer’s complaints, you should___.A:repeat back what you are hearing to show that you have listened B:keep on asking questions to dig out the truth C:always stand on your company to defend its benefits D: be very serious towards your customer 答案: repeat back what you are hearing to show that you have listened The letter to point out a mistake by the letter’s recipient is called the letter of _.A:complaint B:order C:request D:application 答案: complaint

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